{"title":"Everyday Essentials","description":"","products":[{"product_id":"swaddle-1","title":"Palm Muslin Wrap-Reversible","description":"\u003cp data-start=\"894\" data-end=\"1178\"\u003eInspired by warm days and slow moments, the Palm Reversible Muslin Wrap is made from 100% organic cotton with a soft, airy feel that’s gentle on delicate skin. Its breathable double-layer muslin  provides light comfort without feeling heavy, making it perfect for everyday use.\u003c\/p\u003e\n\u003cp data-start=\"1180\" data-end=\"1472\"\u003eDesigned with two beautifully finished sides for added versatility, this wrap easily transitions from swaddling to a lightweight summer blanket, stroller cover, or cozy layer on the go. Crafted to become softer and more comforting with every wash, it’s a timeless essential for little ones.\u003c\/p\u003e\n\u003cul data-start=\"1474\" data-end=\"1679\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"vs82dq\" data-start=\"1474\" data-end=\"1497\"\u003e100% Organic Cotton\u003c\/li\u003e\n\u003cli data-section-id=\"1drcf28\" data-start=\"1498\" data-end=\"1537\"\u003eReversible double-layer muslin wrap\u003c\/li\u003e\n\u003cli data-section-id=\"8zqivk\" data-start=\"1538\" data-end=\"1572\"\u003eSoft, breathable \u0026amp; lightweight\u003c\/li\u003e\n\u003cli data-section-id=\"nuulk6\" data-start=\"1573\" data-end=\"1617\"\u003ePerfect for swaddling or summer layering\u003c\/li\u003e\n\u003cli data-section-id=\"1yojx0w\" data-start=\"1618\" data-end=\"1650\"\u003eMulti-use everyday essential\u003c\/li\u003e\n\u003cli data-section-id=\"1oxm8ic\" data-start=\"1651\" data-end=\"1679\" data-is-last-node=\"\"\u003eGets softer with each wash\u003c\/li\u003e\n\u003cli data-section-id=\"1oxm8ic\" data-start=\"1651\" data-end=\"1679\" data-is-last-node=\"\"\u003eSize 100x100 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eCARE \u0026amp; SAFETY\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cspan\u003eGentle machine wash or hand wash in cold water \u003c\/span\u003e\u003cstrong\u003e| \u003c\/strong\u003e\u003cspan\u003eUse mild, baby-safe detergent \u003c\/span\u003e\u003cstrong\u003e|\u003c\/strong\u003e\u003cspan\u003e Do not bleach\u003c\/span\u003e\u003cstrong\u003e | \u003c\/strong\u003e\u003cspan\u003eLine dry\u003c\/span\u003e\u003cstrong\u003e | \u003c\/strong\u003e\u003cspan\u003eWarm iron if needed \u003c\/span\u003e\u003cstrong\u003e| \u003c\/strong\u003e\u003cem\u003eNatural variations in print are part of handcrafted charm\u003c\/em\u003e\u003c\/p\u003e","brand":"Baby Rui","offers":[{"title":"Default Title","offer_id":46477835763849,"sku":null,"price":849.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9019\/0985\/files\/Images-96.jpg?v=1778090074"},{"product_id":"swaddle-2","title":"Striped Muslin Wrap- Reversible","description":"\u003cp data-start=\"37\" data-end=\"365\"\u003eSoft, breathable, and thoughtfully versatile, our Striped Reversible Muslin Wrap is crafted from 100% organic cotton to keep your little one comfortable through every season. The double-layer muslin construction offers a gentle balance of light warmth and airflow, making it ideal for swaddling, cuddling, or everyday comfort.\u003c\/p\u003e\n\u003cp data-start=\"367\" data-end=\"648\"\u003eDesigned with two beautifully finished sides for versatile everyday use, this wrap can be used as a swaddle, lightweight summer blanket, stroller cover, or nursing companion. Thoughtfully made to become softer with every wash, it’s an everyday essential for both home and travel.\u003c\/p\u003e\n\u003cul data-start=\"650\" data-end=\"853\"\u003e\n\u003cli data-section-id=\"vs82dq\" data-start=\"650\" data-end=\"673\"\u003e100% Organic Cotton\u003c\/li\u003e\n\u003cli data-section-id=\"1drcf28\" data-start=\"674\" data-end=\"713\"\u003eReversible double-layer muslin wrap\u003c\/li\u003e\n\u003cli data-section-id=\"1coersi\" data-start=\"714\" data-end=\"742\"\u003eBreathable \u0026amp; lightweight\u003c\/li\u003e\n\u003cli data-section-id=\"zl6pqg\" data-start=\"743\" data-end=\"775\"\u003eGentle on delicate baby skin\u003c\/li\u003e\n\u003cli data-section-id=\"1k9c7p0\" data-start=\"776\" data-end=\"822\"\u003eMulti-use: swaddle, summer blanket \u0026amp; cover\u003c\/li\u003e\n\u003cli data-section-id=\"e2g6fo\" data-start=\"823\" data-end=\"853\"\u003eGets softer with each wash\u003c\/li\u003e\n\u003cli data-section-id=\"e2g6fo\" data-start=\"823\" data-end=\"853\"\u003eSize 100x100 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eCARE \u0026amp; SAFETY\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cspan\u003eGentle machine wash or hand wash in cold water \u003c\/span\u003e\u003cstrong\u003e| \u003c\/strong\u003e\u003cspan\u003eUse mild, baby-safe detergent \u003c\/span\u003e\u003cstrong\u003e|\u003c\/strong\u003e\u003cspan\u003e Do not bleach\u003c\/span\u003e\u003cstrong\u003e | \u003c\/strong\u003e\u003cspan\u003eLine dry\u003c\/span\u003e\u003cstrong\u003e | \u003c\/strong\u003e\u003cspan\u003eWarm iron if needed \u003c\/span\u003e\u003cstrong\u003e| \u003c\/strong\u003e\u003cem\u003eNatural variations in print are part of handcrafted charm\u003c\/em\u003e\u003c\/p\u003e","brand":"Baby Rui","offers":[{"title":"Default Title","offer_id":46477919486089,"sku":null,"price":849.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9019\/0985\/files\/blueandyellow.png?v=1778091473"},{"product_id":"towel-fish","title":"Fish Hooded Towel","description":"\u003cp data-start=\"698\" data-end=\"991\"\u003eInspired by quiet coastal moments, the Fish Hooded Towel brings softness and simplicity together in a piece made for everyday care. Crafted from 100% organic cotton, its breathable and lightweight texture keeps your baby comfortable after every bath while remaining gentle on sensitive skin.\u003c\/p\u003e\n\u003cp data-start=\"993\" data-end=\"1154\"\u003eDesigned with a cozy hood and finished in soothing tones, it’s made to become softer and more comforting with every wash — an essential you’ll reach for daily.\u003c\/p\u003e\n\u003cul data-start=\"1156\" data-end=\"1315\"\u003e\n\u003cli data-section-id=\"vs82dq\" data-start=\"1156\" data-end=\"1179\"\u003e100% Organic Cotton\u003c\/li\u003e\n\u003cli data-section-id=\"b5a38u\" data-start=\"1180\" data-end=\"1219\"\u003eLightweight, breathable \u0026amp; absorbent\u003c\/li\u003e\n\u003cli data-section-id=\"1bezrmf\" data-start=\"1220\" data-end=\"1250\"\u003eSoft on delicate baby skin\u003c\/li\u003e\n\u003cli data-section-id=\"1b6ii79\" data-start=\"1251\" data-end=\"1284\"\u003eComfortable hooded silhouette\u003c\/li\u003e\n\u003cli data-section-id=\"e2g6fo\" data-start=\"1285\" data-end=\"1315\"\u003eGets softer with each wash\u003c\/li\u003e\n\u003cli data-section-id=\"e2g6fo\" data-start=\"1285\" data-end=\"1315\"\u003eSize 72x72 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"product__description rte quick-add-hidden\" data-shopify-editor-block='{\"id\":\"template--19009338933385__main__description_8dqkHD\",\"domId\":\"description_8dqkHD\",\"type\":\"description\"}'\u003e\n\u003cp\u003e\u003cstrong\u003eCARE \u0026amp; SAFETY\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cspan\u003eGentle machine wash or hand wash in cold water \u003c\/span\u003e\u003cstrong\u003e| \u003c\/strong\u003e\u003cspan\u003eUse mild, baby-safe detergent \u003c\/span\u003e\u003cstrong\u003e|\u003c\/strong\u003e\u003cspan\u003e Do not bleach\u003c\/span\u003e\u003cstrong\u003e | \u003c\/strong\u003e\u003cspan\u003eLine dry\u003c\/span\u003e\u003cstrong\u003e | \u003c\/strong\u003e\u003cspan\u003eWarm iron if needed \u003c\/span\u003e\u003cstrong\u003e| \u003c\/strong\u003e\u003cem\u003eNatural variations in print are part of handcrafted charm\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbutton class=\"share-button__button\"\u003e\u003cspan class=\"svg-wrapper\"\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" class=\"icon icon-share\" viewbox=\"0 0 13 12\"\u003e\u003cpath stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M1.625 8.125v2.167a1.083 1.083 0 0 0 1.083 1.083h7.584a1.083 1.083 0 0 0 1.083-1.083V8.125\"\u003e\u003c\/path\u003e\u003cpath fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M6.148 1.271a.5.5 0 0 1 .707 0L9.563 3.98a.5.5 0 0 1-.707.707L6.501 2.332 4.147 4.687a.5.5 0 1 1-.708-.707z\" clip-rule=\"evenodd\"\u003e\u003c\/path\u003e\u003cpath fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M6.5 1.125a.5.5 0 0 1 .5.5v6.5a.5.5 0 0 1-1 0v-6.5a.5.5 0 0 1 .5-.5\" clip-rule=\"evenodd\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/button\u003e\u003c\/p\u003e","brand":"Baby Rui","offers":[{"title":"Default Title","offer_id":46488113905801,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9019\/0985\/files\/fish.png?v=1778103308"},{"product_id":"towel-sun","title":"Towel Sun","description":"\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"1b49cc49-0ede-4e9f-9637-e7307f0bdff7\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"\u003e\n\u003cp data-start=\"1345\" data-end=\"1612\"\u003eWarm, calming, and effortlessly timeless, the Sun Hooded Towel is made from 100% organic cotton for a naturally soft and breathable feel. Thoughtfully designed for newborn cuddles and post-bath comfort, its airy texture keeps little ones cozy without feeling heavy.\u003c\/p\u003e\n\u003cp data-start=\"1614\" data-end=\"1751\"\u003eThe gentle hooded design adds warmth and ease, while the organic cotton weave becomes beautifully softer over time and with every wash.\u003c\/p\u003e\n\u003cul data-start=\"1753\" data-end=\"1895\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"vs82dq\" data-start=\"1753\" data-end=\"1776\"\u003e100% Organic Cotton\u003c\/li\u003e\n\u003cli data-section-id=\"16wrs9y\" data-start=\"1777\" data-end=\"1808\"\u003eNaturally soft \u0026amp; breathable\u003c\/li\u003e\n\u003cli data-section-id=\"93cfql\" data-start=\"1809\" data-end=\"1838\"\u003eAbsorbent and lightweight\u003c\/li\u003e\n\u003cli data-section-id=\"apgwzv\" data-start=\"1839\" data-end=\"1866\"\u003eHooded for added warmth\u003c\/li\u003e\n\u003cli data-section-id=\"1oxm8ic\" data-start=\"1867\" data-end=\"1895\" data-is-last-node=\"\"\u003eGets softer with each wash\u003c\/li\u003e\n\u003cli data-section-id=\"1oxm8ic\" data-start=\"1867\" data-end=\"1895\" data-is-last-node=\"\"\u003eSize 72x72 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eCARE \u0026amp; SAFETY\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cspan\u003eGentle machine wash or hand wash in cold water \u003c\/span\u003e\u003cstrong\u003e| \u003c\/strong\u003e\u003cspan\u003eUse mild, baby-safe detergent \u003c\/span\u003e\u003cstrong\u003e|\u003c\/strong\u003e\u003cspan\u003e Do not bleach\u003c\/span\u003e\u003cstrong\u003e | \u003c\/strong\u003e\u003cspan\u003eLine dry\u003c\/span\u003e\u003cstrong\u003e | \u003c\/strong\u003e\u003cspan\u003eWarm iron if needed \u003c\/span\u003e\u003cstrong\u003e| \u003c\/strong\u003e\u003cem\u003eNatural variations in print are part of handcrafted charm\u003c\/em\u003e\u003c\/p\u003e","brand":"Baby Rui","offers":[{"title":"Default Title","offer_id":46488180555913,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9019\/0985\/files\/sun.png?v=1778103348"},{"product_id":"towel-sun-copy","title":"Cloud Hooded Towel","description":"\u003cp data-start=\"25\" data-end=\"344\"\u003eWrap your little one in everyday comfort with our Cloud Hooded Towel, thoughtfully crafted from 100% organic cotton. Gentle on delicate skin and naturally breathable, it’s designed to make bath time soft, cozy, and calming. The lightweight weave absorbs beautifully while remaining airy and comfortable for daily use.\u003c\/p\u003e\n\u003cp data-start=\"346\" data-end=\"508\"\u003eFinished with a softly lined hood for extra warmth, this towel becomes even softer with every wash — a timeless essential made to grow with your baby’s routine.\u003c\/p\u003e\n\u003cul data-start=\"510\" data-end=\"667\"\u003e\n\u003cli data-section-id=\"vs82dq\" data-start=\"510\" data-end=\"533\"\u003e100% Organic Cotton\u003c\/li\u003e\n\u003cli data-section-id=\"18x42la\" data-start=\"534\" data-end=\"566\"\u003eSoft, breathable \u0026amp; absorbent\u003c\/li\u003e\n\u003cli data-section-id=\"i2teb\" data-start=\"567\" data-end=\"600\"\u003eGentle on sensitive baby skin\u003c\/li\u003e\n\u003cli data-section-id=\"1p2bs4i\" data-start=\"601\" data-end=\"636\"\u003eHooded design for added comfort\u003c\/li\u003e\n\u003cli data-section-id=\"e2g6fo\" data-start=\"637\" data-end=\"667\"\u003eGets softer with each wash\u003c\/li\u003e\n\u003cli data-section-id=\"e2g6fo\" data-start=\"637\" data-end=\"667\"\u003eSize 72x72 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eCARE \u0026amp; SAFETY\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cspan\u003eGentle machine wash or hand wash in cold water \u003c\/span\u003e\u003cstrong\u003e| \u003c\/strong\u003e\u003cspan\u003eUse mild, baby-safe detergent \u003c\/span\u003e\u003cstrong\u003e|\u003c\/strong\u003e\u003cspan\u003e Do not bleach\u003c\/span\u003e\u003cstrong\u003e | \u003c\/strong\u003e\u003cspan\u003eLine dry\u003c\/span\u003e\u003cstrong\u003e | \u003c\/strong\u003e\u003cspan\u003eWarm iron if needed \u003c\/span\u003e\u003cstrong\u003e| \u003c\/strong\u003e\u003cem\u003eNatural variations in print are part of handcrafted charm\u003c\/em\u003e\u003c\/p\u003e","brand":"Baby Rui","offers":[{"title":"Default Title","offer_id":46488213422217,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9019\/0985\/files\/cloud.png?v=1778103372"}],"url":"https:\/\/www.babyrui.com\/collections\/everyday-essentials.oembed","provider":"Baby Rui","version":"1.0","type":"link"}