• Wrapped in Pure Cotton

    Nature’s gentlest fiber, made to care for delicate skin.

  • Colored with Care

    Soft hues, free from harmful dyes — safe for your little one and kind to the earth.

  • Sustainable & Handmade

    Mindful choices today, for a gentler world tomorrow.

  • Designed for Dreamy Comfort

    Thoughtfully made to bring ease to everyday moments and restful nights.

1 4

Collections

1 3

Gift with us

Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.

Bundle It Up

Featured collection

View all
1 2

Our Story

Baby Rui began as a shared effort between a mother-in-law and daughter-in-law, bringing together experience, patience, and a fresh way of thinking, all centred around creating gentle, baby-safe essentials.

We were drawn to the early days of a baby’s life, where comfort matters deeply and even the smallest choices can feel overwhelming. That’s why everything we make is guided by a quiet focus on softness, breathability, and ease, designed to be gentle on delicate newborn skin and suitable for everyday use. We work with baby-safe materials and calm, considered processes, choosing simplicity over excess and care over trends. Each piece is made with the intention of being something parents can trust, and something loved ones can gift with confidence.

For little dreamers, always.

Sama & Kiran (Founders)