• Wrapped in Pure Cotton

    Nature’s gentlest fiber, made to care for delicate skin.

  • Colored with Care

    Soft hues, free from harmful dyes — safe for your little one and kind to the earth.

  • Sustainable & Handmade

    Mindful choices today, for a gentler world tomorrow.

  • Designed for Dreamy Comfort

    Thoughtfully made to bring ease to everyday moments and restful nights.

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Our Story

I started Baby Rui with my mother-in-law, bringing together experience, patience, and a fresh way of thinking, all centred around creating gentle, baby-safe essentials.

Everything we make is guided by a shared focus on comfort, simplicity, and care. From breathable blankets to thoughtfully made toys, each piece is created using baby-safe materials and calm, considered processes, designed for everyday use.

For little dreamers, always

Sama & Kiran

(Founders)